As a strategic partner Coca-Cola refreshes all LEGOLAND® Deutschland Resort visitors with a wide range of non-alcoholic drinks. For every kind of taste will be something offered in the LEGOLAND Restaurant and in a lot if refreshment stations.
- sales volume of 3.8 billion liters (2014)
- around 370,000 trade and catering customers
- has an extensive production and distribution network
- around 9,500 employees
- 80 different products
- filling the spot in the regional production facilities
The concessionaire principle
With the award of concessions to independent contractors Coke has laid the foundation for successful growth since the company 1886th. Concessionaires are independent contractors . They get the right to produce, to fill and to distribute the products of Coca-Cola in their area of trade and catering. On 1 September 2007, the last free concessionaires with the Coca - Cola AG have partnered to concessionaire for Germany. The Coca - Cola AG is responsible as concessionaire of The Coca-Cola Company (Atlanta) for the bottling and distribution of Coca-Cola branded products in Germany. End of January 2016, the AG was renamed into a GmbH.
Coca-Cola European Partners Deutschland GmbH