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Merlin Entertainments Group

Merlin Logo

The LEGOLAND® theme parks are a part of Merlin Entertainments Group. Merlin Entertainments Group ranks first in Europe and the second in the world in terms of attractions operators. With 120 attractions Merlin Entertainments Group entertains 66 million guests across 25 countries.

The group’s holdings include LEGOLAND, SEA LIFE, Dungeon and Earth Explorer, Madame Tussauds, The London Eye, Gardaland, Alton Towers, Thorpe Park, Chessington World of Adventures, Heide-Park, Warwick Castle and LEGOLAND Discovery Centre.

Address: Merlin Entertainments Group, 3 Market Close, Poole, UK



No. 3 visitor attraction brand in Europe. Pirate, explorer, fire fighter … whatever the kids aspire to be (and Mum and Dad also wish they were…) LEGOLAND® offers families the opportunity to let their imaginations run free, and ‘have a go’ in the wonderful world of LEGO®. Kid-powered rides, cool building challenges, a unique mix of interactive attractions, exhilarating coasters, shows that pull the audience into the action and so much more. There is a surprise around every colourful corner, with lively music and astonishingly accurate LEGO brick models. LEGOLAND has something for every family member, and dozens of things to enjoy together. There are currently eight LEGOLAND sites in the UK, Denmark, Germany, USA (California, Florida), Malaysia, Dubai and Japan. Two new LEGOLAND concepts were launched in 2007 – LEGOLAND Discovery Centre and LEGOLAND ATLANTIS by SEA LIFE.

LEGOLAND® Discovery Centre


The LEGOLAND® Discovery Centre is the ultimate Indoor LEGO® playground with more than 4 million bricks. Children from the age of 3 to 10 years can immerse into a colourful world of LEGO® bricks – there are no limits to your imagination. There is a lot more to discover besides an enormous amount of bricks: young adventurers can marvel at famous buildings on a small scale, you can create your own LEGO® brick in the LEGO® Factory and fun and excitement are guaranteed in the two interactive rides. The LEGO® Racers area is the perfect spot for if you like speed and tinker. Build your own race car with LEGO® bricks and race them against the cars of other you LEGO® mechanics – what is your fastest time? A special highlight is the 4D cinema, which will give young and old visitors the feeling of being part of the plot. See more under

LEGOLAND® Discovery Centre Berlin, Potsdamer Str. 4, 10785 Berlin

LEGOLAND® Discovery Centre Oberhausen, Promenade 10, 46047 Oberhausen

Heide Park Resort

Heide Park Resort

We are the largest amusement park and short break destination in Northern Germany

Our resort offers more than 30 attractions designed specifically for children under the age of 10 with unique theme worlds such as DreamWorks’ "How to Train Your Dragon“, an interactive indoor adventure with world-famous “Ghostbusters“, or “Peppa Pig Land" - the new theme world for preschool children.

In addition to endless fun for families, all adrenaline junkies can seek the ultimate adrenaline kick on six large roller coasters. NEW for 2019: The return of Colossos - Kampf der Giganten, Germanys highest and fastes wooden roller coaster.

The Adventure Hotel located at our resort is much more than just a hotel. Interactive themed rooms with a fascinating tale behind every door will excite every guest.

The Holiday Camp let’s our guests experience a holiday oasis at our resort. Stay overnight in one of our colorful wooden huts, strengthen yourself in the buffet restaurant and power up while playing football or volleyball. Our Holiday Camp guests experience an all-inclusive-stay.

For more information visit

Address: Heide-Park Soltau GmbH, Heide Park 1, 29614 Soltau



Young and old can dive into the fascinating underwater world and experience the SEA LIFE up close. The eight SEA LIFEs in Germany will take its guests on an exciting journey from wells to oceans and through various underwater worlds. Special highlight is walking through the glass tunnel in which the visitors can find themselves eye in eye and only one fin kick away from all sorts of sea creatures. The visitors can not only discover the diversity of species of sharks, stingrays, seahorses and octopods but also learn things to know about the protection of maritime habitat and the environment – an important matter for the SEA LIFE aquaria. See more under

Madame Tussauds

Madame Tussauds

Stars up close! Madame Tussauds shows its visitors remarkable personalities from different areas and eras. Young and old can come as close to their idols from the past and present as never before – please do touch. You can marvel at celebrities from history, movie, culture or TV as well as the impressive and interactive sceneries or elaborately designed costumes. Enthralling music, professional light effects and the latest technology will deliver absolute Wow moments and a unique experience. See more under

Address: MT Deutschland GmbH, Niederlassung Berlin, Under den Linden 74, 10117 Berlin

The Dungeons


Here, courageous guests can experience scary but true stories from more than one hundred years of city history. The guests can completely immerse into the dark history in a variety of live shows with professional actors. Detailed costumes and incredibly realistic scenes create the perfect illusion to travel back in time. Two rides, implemented into the history of the city are a special highlight.
In The Dungeons, visitors are not only in need of a great sense of humour but also need to be fearless and brave, as numerous grim looking characters are waiting for you here. Who will be infected by a fatal disease and who of you will be able to cheat death? Will everyone make it through the Holenzollern Labyrinth or will some sad souls get lost for ever? See more under


The unique story of our city is being told in Little BIG City Berlin, in a way which will be exciting even if you are not interested in history. Have brought to life the greatest moments and little stories of the past 750 years in a very special manner and with close eye to details.
More than 100 historical buildings, 30 beamer, 15 holograms, countless projectors, modern light- and sound effects and more than 6.000 inhabitants will show you the history of our city in an exciting, vivid and perceptible way. See more under

Little BIG City Berlin, Panorama Strasse 1a, 10178 Berlin, Germany



No. 3 theme park in Europe and Italy’s number one. Gardaland is a special combination of adventure, dream and strong emotions in a wonderful fantasy world. Discover the fascination of a submerged continent, challenge the fury of the rapids in the heart of the jungle, face the dangers of the ferocious sea or experience the emotion of flight aboard a supersonic jet…everything is possible in GARDALAND. The park includes the GARDALAND Resort Hotel, a magical place where you can spend a fantastic holiday. With over 40 rides - including new MAMMUT, Italy's largest family coaster, shows that pull the audience into never ending adventures, and its unique Hotel Resort. See more under

GARDALAND THEME PARK (GL), Via Derna, 4, 37014 Castelnuovo del Garda (VR), Italy

Alton Towers

Alton Towers

The UK’s leading and most extraordinary theme park, with something for everyone, whether on a short break with family or a day out with friends. Alton Towers is located in 500 acres of Staffordshire countryside and as well as having rides and attractions for all ages; has two fully themed hotels, a huge indoor and outdoor waterpark, a luxurious Spa, plus a unique Conference Centre just a stone’s throw away from all the action. Thrill seekers enjoy adrenalin fun on some of Europe’s top rides such as Air, Nemesis, Oblivion and Rita – Queen of Speed; and there are special events throughout the season for all the family to enjoy – from Easter to Halloween. Mutiny Bay – a whole new ‘Land’ comprising Battle Galleons, Marauders Mayhem, Heave Ho tug boat, themed catering and games – and new pirate rooms at the Splash Landings Hotel. See more under

ALTON TOWERS (AT), Staffordshire, ST10 4DB, UK


Thorpe Park

One of the UK’s top theme parks for thrill seekers, with over 25 rides and attractions offering breathtaking speeds, death-defying drops and gut-wrenching loops as well as a calendar of exciting events throughout the season. Stealth – Europe’s fastest rollercoaster – just got faster, as the Nitrogen Booster system has been tweaked for a ‘new and improved’ super acceleration of 0 – 80mph in under two seconds! Colossus, the world’s first ten looping rollercoaster and Nemesis Inferno, a 4.5 G-Force experience, make up the Unholy Trinity of rides guests just HAVE to brave. See more under

THORPE PARK (TP), Staines Road, CHERTSEY, Surrey, KT16 8PN, U.K.

Chessington World of Adventures

Chessington World of Adventures

Home to a unique blend of exciting rides, amazing animal encounters, live shows and unrivalled excitement for kids from 0-99. From Bubbleworks to tiger cubs, Dragon’s Fury to a Squirrel Monkey Walk through Chessington World of Adventures and Zoo promises a hassle-free, action-packed family day out everyone will want to share. 2007 saw the opening of a new hotel adjacent to the Park. See more under


Warwick Castle

Warwick Castle

Warwick Castle, undoubtedly Merlin’s oldest attraction, is Britain’s Greatest Mediaeval Experience with fantastic themed attractions and a year-round programme of interactive entertainment like the Great Battle March in February, the world’s biggest siege machine, thrilling jousting tournaments, breathtaking birds of prey, daredevil knights, a new fully immersive experience – Dream of Battle; and magical winter/Christmas events including an ice rink. Warwick Castle guarantees a mighty day of mediaeval fun. See more under

WARWICK CASTLE, Warwick, Warwickshire, CV34 4QU; U.K.

London Eye


At 135 m high, the British Airways London Eye is the world's tallest observation wheel. During the graceful 30 minute flight, customers can see up to 40 km from their fully enclosed, state of the art glass capsules. Since opening in 2000, it has welcomed over 29 million visitors and has won 80 awards for design and engineering, tourism, customer service as well as numerous people's choice awards. In a short period of time, it has become a 21st century symbol for modern Britain and a global icon. See more under

LONDON EYE (Coca-Cola), Riverside Building, County Hall, Westminster Bridge Road, London SE1 7PB, U.K.