Since the opening of the park in 2002, LEGOLAND® Deutschland has been working with partners from different branches of the economy. From these long-term and industry-exclusive cooperative partnerships, unique possibilities for joint projects have emerged. A wide range of common marketing initiatives form the basis of these partnerships. The companies concerned are among the leaders in their respective fields and share the philosophy and values of the park. In addition, they benefit from the family-friendly approach to LEGOLAND visitors and they are imaginatively integrated into the park environment.