Here you can find detailed background information.
The attractions at LEGOLAND® Deutschland
More than 50 amazing ride attractions, fascinating shows and workshops, and models made from 55 million LEGO® bricks await families with children between the ages of three and twelve at LEGOLAND® Deutschland in Günzburg in Bavaria. In keeping with the motto ‘Play your part!’ children can go on pirate and knight adventures, canoeing trips and safari tours, take a ride in the roller coaster and explore the MINILAND in the eight theme areas of the park (including entrance area). There is always plenty to discover – especially your own creativity and imagination. And there is a wide range of culinary options to choose from to cater for all tastes.
MINILAND: Everyday life in miniature
The MINILAND theme area has always been the centrepiece of all the LEGOLAND® parks, and Günzburg is no exception, where it forms the hub of the eight worlds of adventure. For MINILAND in LEGOLAND Deutschland, the model designers used more than 25 million standard commercial LEGO® bricks to replicate buildings of national and international renown on a scale of 1:20. MINILAND is a world of its own. Here visitors can explore famous European cities and landscapes and discover far-away galaxies. From May 2012, visitors can also explore Ninjago MINILAND with various scenes from the Asian world of LEGO Ninjago, which is exclusive to the season.
The wonderful world of LEGOLAND® model building
Model designers – creators of the LEGO® world
There are buildings, animals, and people, made of millions of commercial LEGO® bricks, to be discovered and marvelled at LEGOLAND® Deutschland in Günzburg, Bavaria. Everything was planned, conceived and built over a period of three years by 140 model designers at Billund, Denmark (the headquarters of the LEGO Company), to be ultimately transported to the new LEGOLAND in the Bavarian town of Günzburg. There are now more than 55 million LEGO bricks in the park. The local team of model builders is responsible for the maintenance of the existing models and regularly adds new LEGO figures and structures. The model designers are also involved in the development of new parks; many models for the park in Malaysia for instance, which is currently under construction, are built in Günzburg.
Partners of LEGOLAND® Deutschland
Since the opening of the park ten years ago, LEGOLAND® Deutschland has been working with strategic partners from different branches of the economy. From these long-term and industry-exclusive cooperative partnerships, unique possibilities for joint projects have emerged. A wide range of common marketing initiatives form the basis of these partnerships. The companies concerned are among the leaders in their respective fields and share the philosophy and values of the park. In addition, they benefit from the family-friendly approach to LEGOLAND visitors and they are imaginatively integrated into the Park environment.
The history of the LEGOLAND® Parks
It was over 40 years ago that Godtfred Kirk Christiansen opened the world’s first LEGOLAND® Park at the headquarters of the LEGO® Group in the Danish town of Billund. The idea proved a hit! After some further developments and refinements to the concept, in the 1990s the company decided to export the successful format to other countries, too. The plan took off and the LEGOLAND Parks are now among the world’s leading amusement parks, with a visit featuring very high on the wish list of families with children.
The Merlin Entertainments Group
Since the sale of the four LEGOLAND® parks worldwide by the LEGO® Group in July 2005, LEGOLAND Deutschland has belonged to the British-based leisure concern Merlin Entertainments Group. Merlin Entertainments is Europe’s leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. With its 87 attractions, six hotels and two holiday villages in 19 countries and across four continents by now, Merlin is Europe’s Number 1 and the world’s second-largest visitor attraction operator.
LEGO® Group dates and facts
The LEGO Group: The LEGO Group has its roots in Billund, Denmark, which remains the company’s base to this very day. It was here, that LEGO founder Ole Kirk Christiansen began producing wooden toys in 1932. Since then, the family has turned the company, which used to be a small workshop, into the world’s third largest toy manufacturer in terms of sales. LEGO is now represented in over 130 countries and has more than 10,000 employees, worldwide. The Group’s German subsidiary was founded in 1956. The name “LEGO” is a combination of the two
Danish words “leg” and “godt,” meaning “play well”.