Punica – Fruity Refreshment and a Fun Factor
Since 2008 PepsiCo Deutschland GmbH’s Punica brand has been a strategic partner of LEGOLAND® Deutschland. The list of beverages of the fun park exclusively presents the fruity refreshments offered by Punica. As Punica and LEGOLAND focus on very similar target groups, a cooperation is beneficial for both. The fruity thirst quenchers are very popular choices for families with children. At LEGOLAND, Punica mainly focuses on the Punica Abenteuer Drink product range. The flavours which include Apple-Passion Fruit, Apple-Cherry, Multivitamins and Orange cater exactly to children's taste. These products contain no preservatives, artificial colourings or flavours and contain no added sugar. Another benefit of Punica Abenteuer Drink is that the packaging is resealable and therefore it is a perfect drink to take along.
Punica and LEGOLAND also use their strategic partnership for joint special promotions. For example, in 2009 the 'jungle oasis', where the luscious Punica refreshments can be purchased, celebrated its grand opening at the park and the “Thirstbusters”, the funny Punica fruit characters, can be admired there in life-size.
Punica will offer a coupon for a reduced entrance fee to Legoland and additional attractions operated by the Merlin Group, such as Heide-Park, on all beverage containers. The promotion will also be announced on the www.punica.de Website. All relevant details on the promotion are available to the consumer on that website. There, they can also find additional interesting information on the products and lots of fun games and competitions for adults and children.