Unilever has declared the goal of improving quality of life while minimising the impact on the environment. The company meets daily needs for food, hygiene and body care with brands that help people feel good, look good and get more out of life. Unilever is one of the largest manufacturers of consumer products that are sold in more than 180 countries and is the market leader in various product categories. The portfolio includes some of the most well-known brands in the world, the top 14 brands all have sales of more than €1 billion. Unilever had approximately 171,000 employees and generated annual sales of € 51,3 billion in 2012.
Unilever has approximately 7,200 employees in the D-A-CH organisation (Germany, Austria and Switzerland). The company has a strong brand portfolio with high-profile brands such as Rama, Knorr, Becel, Bertolli, Lätta, Lipton, Dove, Duschdas, Axe, Rexona, Coral, Langnese/Eskimo/Lusso and Ben & Jerry's.
Langnese is one of the most famous brands for ice cream. Classics such as „Happen“, „Domino“, „Capri“ and „Nogger“ are very popular since being launched. Every year the consumers find some special innovations on the Langnese ice cream board. Also in 2011 the brand with the heart-logo presents exceptional new products such as delicious new Magnum chocolate flavours which continue the incomparable success story of the brand. In addition to an excellent taste Magnum Ecuador Cocoa and Ghana Cocoa will cause a stir as the cocoa of their crispy chocolate covers is certified by “Rainforest Alliance”.
For leveraging the product image Langnese also plays on the sectors events, music and fashion since many years – amongst others the successful “Heartbeat-Promotion”, the Langnese-Song „Like ice in the sunshine“, the fashion collection „Summer Inside“ as well as adventure days for kids at baths, zoos and other recreational facilities. Langnese as a part of the Unilever Deutschland GmbH launches visionary ice cream creations every year - for the real summer-feeling and pleasure. In Heppenheim Europe’s biggest ice cream factory is located.
Unilever’s ice cream portfolio also includes the brand Ben&Jerry’s with its particularly popular flavours „Cookie Dough“, „Chocolate Fudge Brownie“, „Chunky Monkey“ and „Chocolate Macadamia“.